The Mr. Floor Private Label Cleaner Program
If you’re like us at Mr. Floor, you’ve worked for years to build a flooring sales, installation and service company that bears your name. In those years you’ve instilled a sense of pride and responsibility in all your employees to ensure that when someone hires your company, they can count on you to be sure the job is done well, meeting all expectations. Because of this devotion, and despite thousands of advertising dollars spent each year, referrals from happy customers are still your most important source of new business.
Consistent Quality + Meeting Expectations = Your Brand
Over time the consistency of your work, how you treat your customers, and your price-to-value ratio becomes your brand. For some this means making affordable, value-driven flooring available to a broad range of consumers. For others their brand can translate into premium products and services at a premium price. No matter where you’ve positioned yourself in the market, your brand is shorthand for your service and price equation – what consumers think when they see or hear your name.
Promoting Your Brand Consistently
When you think of promoting your flooring company’s brand, the first things that might come to mind are signs on the side of your van, or logos on a T-shirt. While we love both marketing tools, but the truth is that most of your existing customers won’t come across either reminder once the job is finished. After all, unless you’re going to visit them weekly in a company T-shirt, or park your van in their driveway, the chances of them being reminded are slim.
So, how do you keep top-of-mind with your existing customers – the one’s responsible for the referrals – once the job is done?
Mr. Floor has a solution! Our exceptional cleaning products private-labeled for your business and both given and sold to your clients for their personal use.
The Mr. Floor Private Label Cleaning Program
The Mr. Floor Private Label Cleaning Program takes our decades-long experience in formulating and testing some of the very best floor and hard surface cleaners, transfering that expertise and experience to you and your business. First, we’ll design YOUR custom branded label for each bottle and second we’ll produce, package and ship those spray bottles of YOUR cleaner to share with and sell them to your customers.
Here's How the Program Works:
- STEP 1: Provide company background/information and digital logo files
- STEP 2: Work with our digital design specialists to design and approve a custom label that tells your story and represents your brand.
- STEP 3: At the end of each project gift your client a bottle of cleaner for the specific type of floor covering you worked on. Every time they pick up the bottle, another brand impression will be registered!
- STEP 4: Provide a project warranty dependent on the client is using YOUR cleaners exclusively. No more all-purpose cleaning products ruining your jobs and clients blaming you.
- STEP 5: Be patient! Brand recognition is the long game. Referrals take time so you need to stick with the program to ensure success.
Here Are the Program Benefits:
- Custom-designed labels the reflects who you are and why you’re proud of the work you and your team do – a value of up to $3,000!
- Constant brand exposure to your most valuable source of new business – your existing customers!
- Each time a client picks up a bottle of cleaner with your name on it, your brand is right there in their hands!
- Differentiate your business from the competition with something they cannot match.
- Great post-service “leave behind” item with your name on it as a thank you to your clients for their business.
- Residual income from reorders as the program grows with each client and their referrals.
Let's Get Started!
Have we convinced you that the Mr. Floor Private Label Cleaner can help you increase sales by keeping your brand – your name – in front of the best source of new business, your existing customers? But wait it gets better!
We sell thousands of bottles of cleaner for $18.95 each. However, for you to begin generating repeat and referral business your investment, including free shipping and custom label design, your investment is just $12 a bottle for the initial order of 20 cases, or 240 individual spray bottles.
Better yet, you can mix and match your 240 bottles between any of our, no YOUR, six cleaners including:
