Category Archives: quality

Lumber Liquidators 60 Minutes Story: The Price Versus Quality Equation in Flooring

The Price Versus Quality Equation in Wood Flooring There’s nothing more frustrating than hearing one of our potential Chicago clients tell us that they have a quotation for wood or laminate flooring that is half of our price. We’ll do our best to educate a prospect on the difference in quality, but if what they care […]

From the Forest through the Factory to Your Floor

One of the truisms about the flooring industry is that most flooring contractors purchase the flooring that will go in your home through a distributor or local retailer. Especially for smaller contractors, this makes economic sense because they don’t have the physical facilities or financial foundation to purchase directly from the manufacturer or properly maintain […]